It is never easy to start and run a business. You might run into massive tips and tricks on improving or increasing e-commerce sales however most of the time, they might be completely useless for your business especially if you are following the wrong ones.
Increasing online sales is the top priority for any business, be it big or small organizations. As e-commerce grows, competition arises among businesses who compete for every single opportunity they could earn which brings more challenges to each businesses.
“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
Therefore, we would like to present to you the top e-commerce marketing tips that would help shape your business’s success and growth.
1) Real- time personalization
Do you know that nearly 74 percent of online customers get annoyed when the contents in the website are irrelevant to their interests? To win customers, you need to provide a personalized shopping experience tailored to their needs. Send them personalized messages targeted specially for them or flaunt off some recommendations.The higher relevant offers are presented, the higher possibility that they would purchase from you. Just a friendly reminder, don’t overdo it or else it will make you look like you are trying to invade into their privacy.
2) Exclude slow-selling items
Are you aware that products that are left too long or with slow sales reduces your cash flow and affects your business development? Therefore, keep in mind that it is crucial to have closeout sales. You can try to provide discounts to sell off stock items that are perishable, seasonal, sold less than one every quarter, newer or have updated versions, not sold online in a month or more.
3) Make your e-Commerce website mobile friendly
Providing the best mobile experience is the key to more conversions in a business. According to a Google survey, 61% have a higher possibility of leaving if a site is not mobile friendly. Remember to place more importance in making sure your site is responsive, loads faster, optimizing your mobile site as well as improving site search if you want to maximize your conversions.
4) Flaunt customer reviews and build trust
The power of social media has taken over the world and people are now turning to and relying on online reviews from social media to assist them in their purchasing decision. Hence, try to insert customer testimonials and reviews as it truly speaks for you and your products. Positive reviews helps you to acquire more trust of your potential customers which will lead to better sales. At the same time, you can also work on the negative reviews by improving on the weaker aspects of your products or services.
5) Ensure excellent customer support
A business will not sustain itself by just being able to sell quality and attractive products. It surely does help but to gain a competitive edge in the market, you need to provide continuous and excellent customer support. The sustainability of your business relies heavily on the way you provide your services to your customers. The best way to provide a good customer service is through a variety of channels such as social media, email, live chat or phone. However, the most important thing is to ensure that your customers can reach you at all times and also to respond to them swiftly.