1.Get found online
There is nothing more important than making sure people can find your website online. It doesn’t matter how good your products are, how user friendly the website is, everything will be wasted if your store can not be found online.
There are several ways to get your website found online, for example by integrating social medias to your business. By making yourself available on social websites, it makes it a lot easier for customers to find your website and besides you’ll get to know your customers and answer any questions they may have. Facebook has 1.23 billion monthly active users, so make sure your business doesn’t miss out this massive amount of people!
FedEx has always been actively sharing on social media as a way to interact with their customers,
Secondly, investing some time and effort in Google Search Engine Optimization is a good way to get your business found online as well.
Search Engine Optimization or commonly referred as SEO is the process of affecting the ranking of the website in a search engine’s result. By investing some effort in SEO, your website will ranked in the top few search result attracting much more traffic to your website. Google has over 3.5 billion searches per day, so it is a extremely important to make sure your business can be found on Google!
Is your website ranked in the first page? An old joke says , “The best place to hide a dead body is page 2 of Google search results”. So make sure your website is ranked on the top in the google search results!
2.Optimize your website design
It is really important to make sure the website design is organized in a way that visitors can find out what they want in a matter of seconds. Customers want clean, simple interfaces that clearly display the products on offer. Anything you do to complicate this will lessen your chances of a sale. Besides, wherever possible, aim for as few clicks as possible before the actual payment process. The main goal is always make buying straightforward and hassle-free.
For example, this website has the sign up button easily found. Besides all the important information are listed out clearly and briefly on its home page.
3. Offer great customer service
When people purchase from a website, they are looking for reassurance before they purchase. Provide them with reassurance. Customer service is one of the most important driving aspect to give them reassurance, especially online where more uncertainties are presented. Potential buyers will often look for companies that have good reviews and ratings.
Besides, when a customer has an enquiry or requires assistance, it is important to get back to them as soon as possible. People always take mental note of how long it takes for someone to get back to them. Therefore, it is crucial to invest the time and money to offer great customer service.
For this example, we can see UPS has been actively replying to customer’s complaint individually even on Facebook. This shows even for large businesses how important it is to maintain good customer service.
4. Product Description
Ensure your website search tool is clearly categorized and includes multiple categories. Allow customers to search by brand, season, price, etc. This will speed up the purchasing process for users and also allows them to compare products conveniently.
Besides, keep product descriptions simple and informative. Include any important detail (i.e. dimensions, color options, care instructions, shipment time frames)but maintain the description as brief as possible. Also describe what the product is and how you use it while this may seem apparent to you, but do not assume it will be to the potential buyer.
Noticed how each points gives an impression of quality. Besides, the product description is extremely specific with technical details that will add credibility.
5.Give them a reason to return
Lastly, existing customers are your most profitable. Encourage your customers to regularly visit your website because repeat visitors to your online business will increase sales for sure. You can do this by changing the content regularly, talking about new products, posting relevant news that they would be interested in instead of just solely marketing the products to them. Make the topic of the follow-up something that people really want to know. In a nutshell, just adding quality content on a regular basis is a good way to get repeat visitors.