Today(8th September, 2014) we are beginning to test a new way for you to discover and buy products on Twitter. For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet.


Twitter has announced the launching of its new “BUY” button that allows you to purchase products from tweets.  For now, the function is under ‘testing-stage’  with a group of artists, brands, and nonprofit organizations such as Burberry, Brad Paisle, Demi Lovato, Eminem, Paramore and etc. The function is still yet to be available to public.

Basically, the “Buy” button works this way:

1. Tap the “Buy” button
2. You will see more product details
3. Enter your shipping and payment details
4. Purchase order reaches merchant!

This new function is built under collaboration with Fancy, Gumroad, Musictoday and Stripe. “This is the next step in that evolution,” said Nathan Hubbard, head of commerce at Twitter. “It is a way for our users to get closer to the things that they love and a way for sellers of all types to take the conversations that are already happening between brands, retailers and consumers and turn them into transactional relationships.”

E-commerce is definitely in it’s success path and here comes EasyParcel to provide simple delivery solution for all online businesses.